Steve Schussler

Creator/CEO
Schussler Creative

Nobody knew much about “eatertainment” before Steve Schussler. The boy-who-never-grew-up designer of nostalgic and fantasy environments has long employed a kid’s sense of wonder to conjure dining and entertainment environments that masses of people want to be a part of. He has more concepts at the Disney theme parks than any of his industry peers—so many that he says he literally has to bowl over Disney’s creatives just to get a hearing. His latest Disney venture is the Boathouse, a nostalgic collection of wooden “dream boats” and waterfront dining. Many of his concepts (Rainforest Café, T-Rex) eventually end up sold for millions to restaurant operators. Not bad for a kid in a candy store.